Digital Marketing and Types of Digital Marketing
Digital marketing involves all marketing efforts using electronic devices or the Internet. Many Companies take advantage of digital channels such as search engine, social networks, email marketing and other websites to connect with current and potential customers.
Understand digital marketing
Digital marketing also targets a specific segment of the customer base and is interactive. Digital marketing is fastest growing and includes many advertising of search results, email marketing advertising and promoted tweets, anything that incorporates marketing with customer feedback or bidirectional interaction between the company and the customer.
History of digital marketing
A generation ago, consumers were at the mercy of advertisers who sent them advertising messages through some media channels: print media, billboards, television, radio. These advertisers created markets to define and reinforce consumer stereotypes.
In the 1950s, advertising was primarily a way of interacting with a captive audience. Television advertising continued to grow and mature until it became a viable means of commercialization. The expert was the creator of the genre.
With the explosion of digital media, people began to interact with each other and with the companies with which they did business in new ways. The relevance of traditional emission and printing channels decreased, completely changing the dynamics of consumer corporations. Digital channels opened doors for consumers.
Here are the main types of digital marketing.
1. Content Marketing
Content marketing is a type of digital marketing that focuses on creating good content and delivering content to a targeted audience. The content is intended to be valuable, readable, relevant and consistent. Its ultimate goal is to promote a profitable customer action.
The important part here is “valuable” and “relevant.” This is what distinguishes content marketing from traditional spam advertising. The target audience must discover and consume the content.
2. Search engine optimization (SEO)
Search engine optimization, or SEO, is one of the most important types of digital marketing for your business. SEO is the process of optimizing your online content to attract more organic traffic from search engines like Google. This process generally involves emphasizing certain keywords or phrases within their content, which the consumer can type in the search engine bar.
SEO is not just about improving the amount of organic search traffic it brings to your site. It is also about improving the quality of that traffic. By posting content on topics that your target audience considers most valuable, your company can connect with the right prospects that are most likely to be interested in your brand.
3. Social media marketing (SMM)
Social media marketing is the youngest and most popular type of digital marketing that helps marketers promote their brand image in the most powerful and modern way.
SMM is today preferred by several companies to optimize the image of a brand, business, product or person. We all know mainly the various social networks that surround us, such as Facebook, Google+, Twitter, Instagram, YouTube, LinkedIn, Snap chat and more.
In addition to these, niche networks, discussions, forums, dynamic blog groups and places where a two-way discussion takes place are beyond the reach of social media marketing.
4. Email marketing
Postal mail is dead, and email has assumed its role in communication. Use the popularity of the email medium to communicate with your customers and the public. An excellent way to do this is with newspapers. Make sure your website has a clear and attractive newspaper subscription to serve your visitors. Once they do, they will have a simple and direct means to keep you informed about their products and services, as well as other special offers that they offer.
5. Affiliate Marketing
Affiliate marketing has become the main source of income for all bloggers. The main concept of affiliate marketing is that you sell the products of others on your website and help them increase sales. In return, you are given a commission amount. All large and small e-commerce companies allow enrollment in affiliate marketing programs on their websites.